Old leads. New opportunity.
Reprise Systems re-engages the dormant leads already sitting in your mortgage company's database and hands the hot leads back to your loan officers.
The Reprise Re-engagement Process
Every mortgage company has a database full of people who inquired and went quiet. Reprise turns that database back into live conversations.
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Transfer your dormant leads
Your dormant leads are transferred into the Reprise platform, where we clean and organize every record and pull out what matters: when each person inquired, what they wanted, and how long it has been.
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Personalized re-engagement
Reprise reviews each lead's history and timeline, then builds the outreach around that individual instead of sending one generic message. Leads move through multiple staged campaigns, and every reply is sorted by intent. We do not quote rates or take applications.
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Sorted leads go to your team
We organize every reply by what the lead is looking for and when. Leads ready to talk are transferred to your loan officers with a detailed brief: what they want, their timeline, and the recommended next step for the call.
What your loan officers get
When a lead is ready to talk or apply, your loan officer receives a detailed brief: who they are, what they're looking for, their timeline, the best time to reach them, and the full conversation so far.
Everything about rates, pre-qualification and applications stays with your loan officers.
Lead brief: Jordan
- Looking to
- Buy a home
- Timeline
- In a few months
- Priority
- Wants to apply
- Best time to call
- Tomorrow after 5pm
- Agreed to a loan officer call
- Yes
- Original inquiry
- March, website form
- Next step
- Call within 24 hours
Asked about rates: please address on your call.
- Lender: Are you still thinking about buying or refinancing?
- Jordan: Buying, maybe in a couple months
- Jordan: Yes call me tomorrow after 5pm
No financial information was collected and no pre-qualification was performed.
Pricing that grows with your database
Slide to the number of dormant leads in your database to see your fixed monthly fee.
The fee is set by the size of the database and the work of re-engaging it. It does not change with appointments, applications, or loans closed.
Not ready to commit? Start with a 500-lead pilot for a fixed $995 over 45 days. If you continue on a 3-month plan, the $995 is credited toward your first month.
Plans run 3 months. Terms after that are confirmed on your call.
Final pricing is confirmed on a call, after we review your database.
Monthly fee
from $2,200 a month
- 500-lead pilot, 45 days
- $995
- Per lead, per month
- $0.44
Includes list cleanup, campaign setup, ongoing outreach on your behalf, and monthly reporting.
Questions lenders ask
Do you text everyone in my database?
No. We text only people with a documented basis to be texted: a signup record from a source your compliance team has confirmed, or an opt-in they give us. Everyone else gets an email first with a link to opt in to texts, or stays on a call list for your loan officers.
What happens when someone says stop?
It ends immediately. We stop all messages to that person, remove them from every campaign, send one confirmation, and share the opt-out record with you.
Do you quote rates or pre-qualify people?
No. We find out whether someone wants to buy or refinance, roughly when, and whether they would like a call. Your licensed loan officers handle rates, pre-qualification and applications.
Who approves the messages?
You do. Nothing is sent until your compliance team approves each message. Texts go out only between 9am and 8pm in the person's local time, with limits on how often anyone is contacted.
How do we send you our leads?
A secure file upload to start. Connections to your CRM come later. We first review where your leads came from, in a 20-minute call.
Is any fee tied to results?
No. The fee is fixed and set by the size of your database and the work involved. It does not change with appointments, applications or loans closed.
Who owns the data?
You do. We use it only to provide the service and delete it when you ask or when the agreement ends, except records the law requires us to keep.
Your database is already built.
Call or email with any inquiries or questions. We'd love to start turning your old leads into new revenue.
Reprise Systems provides marketing outreach services. We do not take loan applications, quote rates, negotiate terms, or make credit decisions. Fees are fixed and are not contingent on loans closed.